The latest insights and research from the Farlinium Team.

What is the ROI of Customer Experience

“Stellar customer experiences are good for business.” - Captain Obvious But businesses like numbers. And convincing leadership that investments in customer experience (CX) improvements will inevitably raise the question, What is the return on investment (ROI)?

How can AI Impact Customer Experience?

AI is going to be Time’s Person of the Year. You heard it here first. No, I don’t have an inside track - but you can’t deny the explosive impact that AI is having on society right now. Artificial intelligence is creating art, writing code, crafting blog posts, writing whole books, and more. Not a day goes by that I don’t see more articles and social posts about the latest thing someone discovered that ChatGPT can do.

How to Implement Journey-Centric Marketing

Learn about to properly implement customer journey-centric marketing at your organization. Organizations can realize tremendous gains in their return on investment - but it does take a concerted, organizational-wide effort.

Reasons Why CX Programs Fail? - Our Research Results

Survey and research results from industry leaders on whats next in CX.

Why does CX Continue to Fail?

Understanding what has changed in CX.

Customer Experience (CX) - It’s Simple, just not Easy!

Simplifying the Customer Experience comes with Hard Work and Big Rewards.